This is McSweeney's, out of San Fransisco. They're a publishing company/book store.. and other things too... the representative from McSweeney's said that they're "super open to new authors." I believe that's a quote... I really really liked this cool cigar box full of little notes and things - very awesome.
Actually, here is the best 'about' info on McSweeney's right from their website: http://store.mcsweeneys.net/index.cfm/fuseaction/about.home/about_us.cfm
And here is a link to where you can find this : McSweeney's #19...